Ascendia Brands Inc

Company Profile

ascendia brands, inc. manufactured, marketed, and distributed health and beauty care products in canada and the united states, as well as its lander brand through mass merchandisers, drug stores, supermarkets, and dollar store outlets, as well as various outlets in over 30 countries around the world. the company’s brand portfolio was comprised of calgon, the healing garden, mr. bubble, baby magic, binaca, ogilvie tussy, dentax, tek, chubs, lander essentials and lander, offering consumers bath products, baby toiletries, deodorant and antiperspirant products, home permanent treatments, mouthwash products, portable breath sprays and drops, and manual toothbrushes. ascendia brands, inc. was formerly known as lander co., inc. and changed its name to ascendia brands, inc. in may 2005. the company was founded in 1920 and is headquartered in hamilton, new jersey. in august 2008, the company filed for chapter 11 bankruptcy protection.